2008 Search Marketing Case Studies
2008 Search Engine Optimization Website Development & Other Online Marketing Results
WorldOfBags.com - In 2008, I was the sole manager, website developer, SEO manager, online marketing specialist, accounting controller (and then some). One of the first tasks I was requested to manage was the transition from Order Motion and Oscommerce shopping cart backend to the current shopping cart solution known as "NetSuite."
In Q3 of 2008 I increased sales 300% and established over 134 vendor accounts. Worked in tandem with Endeca on a product data feed to maximize keyword rankings, and reduce bounce rate by improving site search with dynamic categorization.
Below is a list of websites owned by Virtual Inventories Inc. AKA Best Service Stores. My consulting can be featured on any of the following website urls:
http://www.amazon.com/shops/A2HUFQYBB8LM3
http://stores.ebay.ca/Best-Service-Stores
SEO & eCommerce Sitemaps Blueprint
OutdoorForKids.com - As lead website manager, my daily work included vendor list generation and establishing new vendor accounts. I researched and compiled the best brands and lowest vendor prices and provided in-depth online marketing analysis for achieving optimal return on investment. Additionally, I personally oversaw competitor research, grey market exploration, and oversaturated market awareness. All of these research efforts were used for strategy implementation of the first key steps to a successful ecommerce site.
My work at Virtual Inventories Inc. became a standard operating model and presently still being implemented. The standards were achieved by an idea I came up with and presented to the company president. This clever approach was named "Best Service Stores". The secret lies in how it is used to establish maximum brand recognition.
By using a single brand name for all vendor accounts and brands, Virtual Inventories Inc. became what it is today:"Best Service Stores," a 24 million dollar a year generating business known to the public. Virtual Inventories Inc. would have not had anywhere near the magnitude of reach online if it were to water down its brand by having so many websites/brands offered to the public. It's brand marketing 101.
With the extremely fast growth in just a few years, new websites and brands perpetuating their companies expanding market reach via Amazon.com, NewEgg.com, SingleFeed.com, Google Base, Yahoo Shopping, Google Adwords, Yahoo Search Marketing, Bing Search Marketing & Shopping, as well as many other online shopping portals and affiliate marketing centers. SEO & eCommerce Sitemaps Blueprint
One day the Senior President of Best Service Stores called upon me to deliver a set of website development, online marketing, and SEO guidelines. This was to be used as a reference to use for all websites, a blueprint for what all of the existing, and future ecommerce websites should include in their design layout, categorization, wire framing, and sitemaps
combining my working knowledge of online marketing, and a thorough market analysis of what the overall online marketing case studies included for their recipe to success.
I discovered attributes that if displayed in prominent areas of a landing page/ecommerce site, "above the fold" high conversion rates could be achieved. For example including well-known logos like VeriSign Secured, and McAfee Secure many site visitors noticed immediately that they could checkout with the comfort of knowing it is a secure credit card process.
Other elements that historically proved to amount to increasing conversion rates that I included in my blueprint:
**If displayed in high traffic visible areas of the site**
1. Including some kind of Guarantee
2. Contact or Support section on every page
3. Phone number in large text on every page
4. Customer Reviews
5. Awards from renowned institutions
6. Friendly Return and Shipping policies a good example would be ebags.com
7. Daily deals
8. Easy shopping cart experience
9. Any kind of features to enhance the users experience with accessibility
10. Effective category creation and navigation such as using breadcrumbs
11. Any elements that ultimately lead to the customer finding what they want, and possibly buying something in addition to their initial purchase through the use of product recommendations on checkout pages and product pages.
Just one example of how I helped expand online presence is through the use of the Amazon Webstores., one of which is located at: http://www.MusiciansStoreHouse.com.
The unique approach to using an Amazon Webstore is in the quality of customer service that Amazon is widely known for. Companies who don't want to take a huge risk in housing inventory or investing man-hours into obtaining vendor accounts, ecommerce data feed creation, and many other costly measures needed to enter and be successful in a new niche market.
Amazon Webstores have many other benefits for business owners for instance the everlasting assurance that Amazon is doing all the customer service and work needed to get all products to the buyers who checkout on your Amazon Webstore. Amazon Webstores can be extremely beneficial to search engine marketers. Testing out new or alternative categories, keywords, navigation, product landing page testing, and the extra benefit of Amazon's marketing dollars achieve maximum converting landing pages. Amazon customer reviews give new ecommerce sellers immediate credibility to first time customers.
Jack Flatley Search Marketing Specialist & CEONetGeniusLive.com
Address: 231 East 46th Street Apt. 2W, Kansas City, MO 64112
Phone: 913 244 0423 Top